So Invested

Why the smartest brands are betting big on women’s sports

From packed stadiums to record-breaking broadcast deals, women's sport is finally having its moment - but is it just a moment, or the beginning of a permanent power shift?
In this episode, we dive into the booming business of women’s sport: why audiences are showing up in droves, how brands are catching on, and what it all means for the future of media, money, and representation. We unpack the ripple effects of the Matildas’ World Cup run, the WNBA's glow-up, and the growing investment case for women’s leagues around the world.
If you loved this episode, share it with a friend or slide into our DMs with your take on the women’s sport boom.
Missing Perspectives article on Ilona Maher here. 
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Is splitting the bill keeping us from real connection?

Splitting a bill is an inevitable occurrence when out socialising, so why can it feel so awkward and transactional? 
In this episode, we dive into Christabel Mintah-Galloway's thought provoking post titled Is splitting the lunch bill down to the cent keeping us from real connection? We unpack how our own money stories - from childhood influences to cultural cues - and explore how they shape the way we navigate shared costs. We also reflect on how the rise of social media has raised the stakes of socialising, and why creating low pressure environments might be the key to feel truly connected again. 
If you loved this episode, share it with a friend or slide into our DMs with your take on splitting the bill.
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Anna Wintour: The business brain behind the Met Gala

Every year, the Met Gala dominates headlines with extravagant looks and celebrity selfies. But behind the velvet ropes and tailored suits is one of the most powerful - and profitable - marketing machines in the world, masterminded by none other than Anna Wintour.
 
In this episode, we explore how the Met Gala became fashion’s Super Bowl, why designers spend millions to show up, and how the exclusivity of the guest list translates to massive media value. We also dig into how Wintour has cleverly brought in tech sponsors like Amazon and TikTok, and what that says about the future of retail and the shifting landscape of influence. This isn’t just about fashion — it’s about power, prestige, and the campaigns money can’t buy.
 
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Nagi v Brooki | The money in copycat culture

The Nagi v. Brooki scandal exploded across social media last week - what looked like a drama confined to the cookbook world actually reveals a much bigger business story. This week, we unpack behind the scenes of the publishing industry and why publishers are making their bets on the creator economy. 
The scandal also left us wondering: is this just another example of the ever-expanding copycat economy? From beauty to fashion, dupes are everywhere - why does it feel like originality is dying and that there are no ramifications for copying? 
Plus, this week, we unpack our first community money dilemma: should you split the cost of attending a wedding when it’s your partner’s friends getting married - not yours?
We’d love to hear your take - slide into our DMs and share your money perspectives!
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We’re backkkkk! And we’ve gone solo

On today's show, Maddy and Soph are back - and bringing you up to speed on everything that's changed over the past six months.
From leaving their media network to fully owning So Invested, t'is the season of big moves, fresh starts, and major personal growth.
They share life updates - including Soph’s new single chapter and Maddy’s jump into venture capital - and introduce the brand-new So Invested format:
✨ Weekly episodes
✨ Deep dives into the headlines shaping your wallet
✨ Rotating segments on personal finance, investing, and real-world money dilemmas from the community.
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