Why the smartest brands are betting big on women’s sports

From packed stadiums to record-breaking broadcast deals, women's sport is finally having its moment - but is it just a moment, or the beginning of a permanent power shift?

In this episode, we dive into the booming business of women’s sport: why audiences are showing up in droves, how brands are catching on, and what it all means for the future of media, money, and representation. We unpack the ripple effects of the Matildas’ World Cup run, the WNBA's glow-up, and the growing investment case for women’s leagues around the world.

If you loved this episode, share it with a friend or slide into our DMs with your take on the women’s sport boom.

Missing Perspectives article on Ilona Maher here. 

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