Tuesday May 06, 2025

Nagi v Brooki | The money in copycat culture

The Nagi v. Brooki scandal exploded across social media last week - what looked like a drama confined to the cookbook world actually reveals a much bigger business story. This week, we unpack behind the scenes of the publishing industry and why publishers are making their bets on the creator economy. 

The scandal also left us wondering: is this just another example of the ever-expanding copycat economy? From beauty to fashion, dupes are everywhere - why does it feel like originality is dying and that there are no ramifications for copying? 

Plus, this week, we unpack our first community money dilemma: should you split the cost of attending a wedding when it’s your partner’s friends getting married - not yours?

We’d love to hear your take - slide into our DMs and share your money perspectives!

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We hope you're So Invested!

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