So Invested

Definitely NOT about who pays on the first date

Hot take: Dating in 2025 feels less like romance and more like economics... 
Inspired by the film Materialists and the conversations it’s sparked, we unpack the financial impact of the dating apps on modern dating: the rise of financial transparency as a new love language, why accidental “ROI thinking” might be killing the vibe, and of course, the "who pays on the first date" etiquette. 
And we weigh in on a community dilemma: should you pay someone back for dates if things don’t work out?
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We hope you're So Invested.

Is property a good investment?

Buying a home has always been part of the “Australian dream” but in 2025, it feels like the dream looks a little different. Some people are diving into property, others are choosing to rent and invest elsewhere, and a growing number are packing up and moving overseas instead. So, how are people making it work?
In this episode, we unpack:
Generational shifts in property – why our 30s look so different to our parents’ 30s
Investing vs. lifestyle – should your first property be a home or an investment?
Long-term planning – the maths of saving for a deposit and what it really takes
The Bank of Mum & Dad – 30% of first-home buyers are getting help from parents… so why does it feel so taboo?
We also tackle a community dilemma: “Am I the asshole for not wanting my partner’s parents to chip in for our house deposit?” – unpacking the financial, emotional and relational layers of accepting help.
Whether you’re a renter, a soft saver, or already on the property ladder, this conversation is about being honest with where you’re at, and giving yourself permission to start exploring the options.
This episode is brought to you by ScaleApp - your personalised solution to navigate the property market. 
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We hope you're So Invested.
 

The book that flipped our money mindset

For our very first Investment Club episode, we’re diving into the book Die With Zero - a money mindset read that challenges the way we think about saving, spending, and what it really means to live well.
We unpack the big ideas, including:
Why over-saving might just be scarcity in disguise
The concept of the “memory dividend” and how experiences compound over time
How to smooth your spending across life stages (aka when to enjoy your money vs. when to save it)
Why giving earlier - to your kids, your community, or yourself - creates more impact
And the simple exercise of mapping “time buckets” so you don’t miss your best years
Whether you’ve read the book or not, this episode is your shortcut to the biggest lessons, and how they apply to your own money, career, and choices today.
Plus: a life update from our break, and why we started the Investment Club in the first place.
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Find our recommendations from this episode (and previous ones) on Rave! 
We hope you're So Invested.
 

Do we all have money dysmorphia?

Ever felt broke even when you know you’re not? That disconnect has a name: money dysmorphia - and it’s more common than you think.
In this episode, we unpack the feeling of financial “not-enoughness” and how it shows up: the distorted self-perception, the highlight-reel comparison trap, and the pressure to be perfect with your money. From cultural money scripts to avoidance spirals, we dive deep into the psychology behind why so many of us feel behind, even when we’re doing okay.
We also share practical steps to rewire your mindset, including how to recognise unhelpful money beliefs, get out of perfectionism loops, and start building real financial confidence.
Plus: Rich Girl Habits returns, and we debrief on last night’s event.
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We hope you're So Invested.

What Jeff Bezos’ $50M wedding teaches us about wedding budgets

Jeff Bezos’ wedding reportedly cost $50 million and the internet had thoughts. But is that really outrageous when you’re worth $244 billion? 
In this episode, we dive into what the average person can learn about wedding budgets from the Bezos extravaganza, what the average Aussie wedding really costs, and whether spending almost 10% (!!) of your net worth on one day is actually the norm.
Plus: wedding culture, hot takes, and the surprising side hustle of being a celebrant.
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We hope you're So Invested.

Listen to this if you need a financial reset

We’ve been a little off-track with our financial goals this year… so with the new financial year kicking off, it felt like the perfect moment for a reset.
In this episode, we’re walking you through our Rich Girl Formula - designed to help you build a stronger money mindset and better financial habits.
Plus, we’ve set ourselves a 30-day challenge, and we want you to join us!
Side note...
At the top of the episode, Soph mentions that she will be travelling to Tanzania in the middle of July to record a podcast series alongside Forever Projects who do incredible work supporting women to create sustainable livelihoods. If you would like to support her on this journey and the work of the incredible charity - you can donate here!
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We hope you're So Invested.
 

We need to talk about Labubus!

From a soft toy keychain to a billion-dollar empire... Labubu is the internet’s latest obsession, and the toy behind a 560% share price spike at China’s Pop Mart. But how did it go from niche artist collab to global status symbol (and sell for up to $150,000 along the way)?
In this episode, we dive into the rise of Labubus and the business behind it. From blind box psychology to K-pop influencer hype, we unpack how Pop Mart built a cultural juggernaut on scarcity, storytelling, and a social media fanbase that queues for hours just for a shot at a mystery toy.
We also zoom out to explore what this frenzy says about emotional spending, China’s growing cultural export power, and whether toys are the new lipstick index.
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We hope you're So Invested.

Is it too late to change your career at 30?

Have you caught yourself wondering if you are in the right job - and if it’s too late to start over? We have too. Lately, both of us have made some pretty big career moves: Mads has moved into the VC world and (big news!) Soph has quit her corporate job. And we know we’re not the only ones - the question keeps popping up amongst our friends and in our DMs: I’m nearly 30… is it too late to change direction?
In this episode, we’re chatting openly about how we end up in careers that don’t quite fit, how to know when it’s time to quit, and how to figure out what you actually want to do next. Basically, we’re taking the voice notes from our WhatsApp chat and hitting record!
A huge thank you So Invested's first ever sponsor - Ladymates is a Startmate program helping ambitious women accelerate their career growth. Whether you're targeting your next promotion, navigating a challenging project, leading a team, setting up to raise or considering becoming a founder, Ladymates provides the tools, community, and mentorship to help you reach your career goals.
Applications for the next intake close 23rd June, apply via the link here. Don't forget to mention So Invested in the "How did you hear about us" section to increase your chances! Or sign up to their newsletter if you want to stay up to date with future intakes.
As always, find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).
We hope you're So Invested.

Rhode to $1B: How Hailey Bieber built a billion dollar brand in 3 years

From glazed donut skin to a billion dollar exit - Hailey Bieber’s Rhode just sold to E.l.f. in one of the biggest beauty acquisitions of the decade. But how did a minimalist skincare brand with fewer than 10 products pull off a $1B valuation in just three years?
In this episode, we dive into the strategy behind Rhode’s rise: the power of personal brand, community-first marketing, and the genius of scarcity. We also zoom out to look at what this deal says about the beauty industry today - from the crumbling lipstick index to the resurgence of consumer brand acquisitions, and why Gen Z is still buying lip gloss in a cost of living crisis.
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We hope you're So Invested.

Emma Grede's career advice that we're actually listening to

Emma Grede is the business woman behind some of the world's most successful retail companies including Good American and Skims, and a powerhouse that has carved out a career that’s bold, intentional, and unconventional.
In her recent interview on The Diary of a CEO, Emma shared refreshing insights on climbing the ranks, redefining success, and building systems that actually work for you. We couldn’t stop talking about it in our group chat, so we thought we'd bring the discussion to the episode instead! Today, we break down our five biggest takeaways from her conversation, and how you can apply them to your own career journey.
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We hope you're So Invested.